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The Innovation Odyssey: Lessons from an Impossible Project

The Innovation Odyssey: Lessons from an Impossible Project

SKU:9781032387468

Auerbach Publications

This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

Copyright Year: 2023

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