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Nation Branding in Non-Western Societies
Nation Branding in Non-Western Societies
SKU:9781032969008
Routledge
The present work focuses on two concepts: ‘nation branding’ and ‘civilisation state’ and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of ‘civilisation state,’ its association with the strong urge for autonomy, and India's status in global affairs.
Copyright Year: 2025
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