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An Introduction to Quantitative Research Methods for Marketing
An Introduction to Quantitative Research Methods for Marketing
SKU:9781032525648
Routledge
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Copyright Year: 2025
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